What's Changed in CRO Practices Since Recent Privacy and Cookie Updates?
As most major browsers gradually phased out third-party cookies, the conversion optimisation industry braced for a sea change, but the much-anticipated cutoff was repeatedly postponed and eventually abandoned in its original form. Even with this turn of events, "Conversion Rate Optimisation Services" have changed for the better. This shift was caused less by a big bang than by the steady deterioration of tracking reliability brought about by things like browser-level privacy defaults, increasing consumer opt-out behaviour, and a growing patchwork of regional privacy regulations. When companies look at the changes that have happened in reality instead of the predictions, they can see whether their testing and personalisation strategy has really kept up with this subtle but substantial shift. With the help of three experts in the field, this guide delves into these changes from different angles. One expert discusses the evolution of measurement reliability, while the other ex...