ESage Digital - Digital Marketing Company in India

Every person’s favorite question to a marketer – how to generate leads? Well, this is asked in every marketing webinar, consulting session, and over the web forums. But you only receive a generic answer that is good to hear but too vague to comprehend and implement. So, what should you do when you have the same question in your mind? Go for personal consulting? Maybe if you can afford it. But, here’s a way to avoid that and take first-hand advice that goes in this blog. Here, we mention just three ways that suggest a framework for generating leads commonly for most businesses and serve different marketing situations if implemented right. So, let’s have a look at these surefire ways to get you more leads for your business in 2021: Start with creating a lead magnet that users can’t refuse Promote the lead magnets Help people reach out to your business easily for free Most businesses that have been able to take personalized consulting through a digital marketing agency have been practic...

Most people doing social media marketing for their business still think it's mainly about the networking media like Facebook and Instagram. However, they know YouTube as a prominent channel but still don't know how big and powerful YouTube gets to help you with online marketing. As per the latest stats, YouTube is positioned as the most visited media platform globally and has over 2 billion users. That's the biggest ever for any Video Streaming or OTT platform. In addition, YouTube gets over 1 billion hours of video views, which is more than the views on top social channels in the segment like Facebook and Netflix combined. With over 30 million users logging into YouTube every 24 hours, it is a big and vast affair. The growing popularity of YouTube can be ascertained because more than 62% of businesses are now on the platform with a channel promoting their products and services. The obvious reason is video converts better than any form of media or format of content. Digital...

The importance of adding your business to as many relevant local directories as possible, regardless of your business model. The inevitable questions posed after understanding the rankings factors are:  what is the benefit to my business?  what if I don’t go after a local business? why do I need to be on so many directories that I may never gain a direct sale from? To answer these questions, an understanding of the importance of local optimization is key. Having your information located in as many relevant locations has several benefits to your site and business in general. This is “free” Real Estate. Having your business listed in as many relevant places as possible will guarantee that no matter where a potential customer chooses to search or have their traffic driven to off of paid or organic search engine searches, your business will be there. “Free” is in quotes because it does take time to claim/optimize these listings. Links To Your Site. Many directories, especially th...

Digital marketing is done basically to make one’s brand presence. It’s the products and services presented in the online world before its targeted customers. SEO is the best tool known, which helps an organization come at first at all search engines whenever the customer looks for it.  To Rank Good At Search Engines One Should Follow The 6 Simple Steps: Keywords - SEO is completely the game of keywords. One should first think carefully about the keywords that are properly and exactly defined and associate with their products and services to make SEO more effective. Think about the keywords which people generally look for on search engines and keywords related to your business industry. Google Adwords tool can be used to see how competitive a particular keyword is based on that if the keyword is competitive enough, then choose the long keyword since long keywords are comparatively less competitive. Meta Tags - When you search for a keyword on a search engine, you find the same key...