Keyword Diversification is More Than Long-Tails
When SEO's Talk About Keyword Diversification, They Mainly Fall Into 2 Camps: Those who focus on currently searched keywords and developing strong pages aimed at obtaining rankings for these keywords across a multitude of mid – and long-tails, and Those who seek to develop their own keywords and control the search market for them by being the pioneer. Why it has to be one or the other boggles my mind. For example, I understand that going after competitive keywords takes plenty of capital investment and time, and the results are up in the air as to where you may land depending on the competitive landscape. But, ignoring the current habits of searchers and their intent can ultimately lead to limited returns. If you don’t seek out those who are seeking you, you are missing out on potential business that already exists. If your main keyword focus is “innovation”, then you absolutely can be the pioneer of a new search and dominate the market, but planning long-term for what...