ESage Digital - Digital Marketing Company in India

Marketing and advertising efforts often leave people feeling left out. It’s true, the industry is good at talking at people instead of with them, and being left out isn’t fun! Facebook and Twitter are real communities, and members deserve to be treated with respect and appreciation. Your community is a gift. Loyal connectivity between whatever you represent and the people are drawn to it is a huge boon you must nurture and feed. This leads to the business you’re so hoping to attain“. There are Several Ways To Nurture and Feed your Loyal Online Community:  Post need to know information and offer tips on your industry (don’t just continually post your sales message).  Encourage conversation and sharing. Reward your biggest fans. There are great social media tracking tools that will show you who your biggest contributors and influencers are.  Don’t abandon your fans. Post regularly! Think About It: Would you rather 10,000 dispassionate people swing by, and maybe 50 make a p...

Twitter is growing, and it is my goal for the rest of this year to help people get the most out of their tweets. According to the Washington Post, people are now sending 200 million tweets per day across the service. This is up from 65 million tweets per day a year ago, or about 200 percent growth in a year. Way back in January 2009, people were only sending 2 million tweets per day. Want To Tweet Better? Before you send a Tweet to your Followers, Ask Yourself: What's the purpose of this tweet? What audience are you trying to reach with this tweet? Are you trying to make your followers laugh or show them that your mom isn't the only one who thinks you're creative? Do you want to share your wealth of knowledge on a topic you are an authority on? Are you spreading the word about a blog or article? Are you sharing a picture or a video? Are you asking a question or wanting your followers' opinions? Are you trying to start a conversation? These are just a few suggestions and...

Before you even post that first tweet, it's important to create set rules for engaging in social media: Creating A Voice -  When setting a voice for your posts, keep your company image and your target audience in mind. For example, if you're a very traditional corporate business, you probably want to use a proper voice in your social media posts. If you're a trendy fashion label popular with teens, you probably want to use more of a fun, edgy voice with slang that will appeal to young fashionistas. Regardless of the voice you choose, be consistent throughout all of your social media posts. Setting Rules For Engagement -  Setting rules for engaging in social media conversations is also extremely important. You should set guidelines for making regular posts, including acceptable topics, "who" your posts should appear from, and how frequently you plan to post. Keep what you hope to gain from social media in mind when creating every post to ensure a campaign that deli...

In today’s era, Social Media Marketing is the best tool to promote your product or service online and increase your reach among the masses. There are many social media sites available. It aims at getting maximum traffic at the site. It’s a platform that allows individuals and companies to interact with one another and build relationships and share their ideas and views. Keeping a good idea with you isn’t a good idea but sharing it with millions on social networking sites is a good idea. But to make maximum use of these sites following things have to be kept in mind: Choice of Right Tool/Site-  Which social media site to use for your business promotion and enhance your presence according to the specific industry is an important decision. If you want to target only the professionals then Linkedinshould is used. An E-commerce site like Jabong, Myantratargeting youths should go for Facebook and famous celebrities maintaining their social page should use Twitter to connect with their a...

Linked In is the most powerful Social Networking Site for Professionals. It was founded in December 2002 and launched on May 5, 2003, by Mr. Reid Hoffman. The purpose is to allow users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. Since Linked In is a professional network, it helps many people to get their desired jobs. It has become a job portal. Linked In features the following: Used to find Jobs, People, and Business Opportunities recommended by someone in one's contact network. Employers can List jobs and Search for Potential Candidates. Job seekers can review the profile of Hiring Managers and Discover which of their existing contacts can introduce them. Users can Follow different companies and can receive notifications about the new joining and offers available. DO’S: Profile: All details should be filled in completely and carefully at your profile if you are looking for a job since Recruiters will be able...