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Twitter: Your New Customer Service Department?

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Companies should view Social Media as an extension of their Customer Service Dept.  People are going to talk positively and negatively about your company, service, or product. What makes this fact more critical now than ever before is – they can spread their review of your company to thousands, perhaps even millions, with a click of a button. Strategically, it makes sense to supply your customers with a place to voice their opinions and, at the same time, supply yourself a place to openly address and resolve any issues where you have some control.  Social media is a powerful customer service tool that all companies should be utilizing. Quick Twitter Customer Service Tips Respond quickly to complaints or concerns. You can set up a tweet alert when conversations about your company or product are posted. Keep your customers informed of any problems (insider information). Don’t hide from controversy. A social media platform provides your company with a place to implement its reput...

What's The Purpose of Your Twitter Tweets?

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Twitter is growing, and it is my goal for the rest of this year to help people get the most out of their tweets. According to the Washington Post, people are now sending 200 million tweets per day across the service. This is up from 65 million tweets per day a year ago, or about 200 percent growth in a year. Way back in January 2009, people were only sending 2 million tweets per day. Want To Tweet Better? Before you send a Tweet to your Followers, Ask Yourself: What's the purpose of this tweet? What audience are you trying to reach with this tweet? Are you trying to make your followers laugh or show them that your mom isn't the only one who thinks you're creative? Do you want to share your wealth of knowledge on a topic you are an authority on? Are you spreading the word about a blog or article? Are you sharing a picture or a video? Are you asking a question or wanting your followers' opinions? Are you trying to start a conversation? These are just a few suggestions and...