Why Now and How To Build a Mobile App for Your Brand?

Most of your potential customers have gone mobile, and hopefully, by now, your site has also. If you don’t worry, check out Google’s search.google.com/test/mobile-friendly to quickly get started, it’s fast and easy. Just like in 1996, when companies realized that they needed a website to remain relevant, history is now repeating itself with mobile. Consumers have already begun spending more time on mobile apps than on the web. According to the reports, consumers spent 81 minutes per day using apps, compared to 74 minutes of web surfing. The shift comes from tablet and smartphone sales surpassing desktops and notebooks for the first time. You might have noticed yourself buying or saving up for a new iPod or replacing your first-generation tablet. While creating a mobile-friendly site seems like an easy way to remain visible in this fast-paced environment, another option now is to create your app. Chances are if you don’t have a mobile app, your competition already does or is...