ESage Digital - Digital Marketing Company in India

The business world does not regard as an overstatement that the arrival of content marketing can be taken as a game-changing move in the market. Through effective content marketing, one can develop a positive image of his brand and will be able to create loyalty based on customer satisfaction. It can be used as a strong strategy to make ways and drive the brand's conversation. Content writing services are playing their role in the prosperity of the business industry. Significance in Digital Marketing: In this modern world where digital marketing plays a vital role in the successful running of the business, no matter what kind of product the business is dealing with. To run the business successfully, it is necessary to deliver the right content to the targeted audience at the right time. Effective content not only attracts the targeted audience but also plays a vital role in turning the existing customers into loyal customers. Quality content can create a strong image of the bran...

Keywords are the basis for SEO. Without keywords, your optimization would be meaningless. SEO, or search engine optimization, is the strategic art of setting up your content to rank well on search engines. The idea is to let sites such as Google notice your content and pass it on to people. You may already have a vague idea of how keywords help out with this type of thing. Take a look below to make sure! Keywords Link Your Content Optimization to the Interests of Your Target Audience When you include a keyword in your content related to your business niche, you do so because that keyword is commonly used. It has value because there are already so many people typing that keyword into Google searches. After your content has been ranking for a while, your domain authority will improve. This will also cause your page to turn up more often when someone searches for that keyword. This is why you need to use keywords that fit your niche. Otherwise, you’ll get many people turning up that have ...

301 redirect techniques are a valuable search engine friendly tool for restructuring or moving your web pages, even your entire website. By permanently “detouring” visitors to pages that have been renamed or moved to another URL entirely, 301 redirects have become a valuable standard SEO technique. However, it is essential to know the limitations of permanent redirects. A business using 301 redirects should understand that redirecting the traffic to the correct location is NOT the same as retaining the SEO value of the original page. The Pagerank value (popularity vote) can eventually transfer. Still, unless the new page is structured EXACTLY like the original page, the Google indexing of that page which determines the keyword positions and defines the “SEO value” as an absolute or actual position within the SERP (Search Engine Results Page) rankings will not remain the same. If we understand why or how the page is indexed for specific keywords ….then steps can be taken to retain the S...

SEO stands for “search engine optimization”. Search engine optimization is essential when you are trying to attract traffic to your websites and URLs. All the major search engines yield an extensive list of results for any search. They do it by using algorithms to churn up useful results for any search, and by arranging these results in order of decreasing relevance. These results are arranged and shown in the order of significance. ESage Digital Marketing Company aims at improving both the quality and quantity of traffic that your website receives.  To further our comprehension of SEO, let us look at the various aspects of internet traffic. 1-Traffic Quality This defines the type of users that are visiting your website. If the website is attracting users who are essentially looking for something else and who do not benefit from accessing the website, then it is not quality traffic. The task of the ESage Digital Marketing Agency is to improve the quality of traffic. To do so, it ...

When SEO's Talk About Keyword Diversification, They Mainly Fall Into 2 Camps:  Those who focus on currently searched keywords and developing strong pages aimed at obtaining rankings for these keywords across a multitude of mid – and long-tails, and  Those who seek to develop their own keywords and control the search market for them by being the pioneer. Why it has to be one or the other boggles my mind.  For example, I understand that going after competitive keywords takes plenty of capital investment and time, and the results are up in the air as to where you may land depending on the competitive landscape. But, ignoring the current habits of searchers and their intent can ultimately lead to limited returns. If you don’t seek out those who are seeking you, you are missing out on potential business that already exists. If your main keyword focus is “innovation”, then you absolutely can be the pioneer of a new search and dominate the market, but planning long-term for what...

Digital marketing is done basically to make one’s brand presence. It’s the products and services presented in the online world before its targeted customers. SEO is the best tool known, which helps an organization come at first at all search engines whenever the customer looks for it.  To Rank Good At Search Engines One Should Follow The 6 Simple Steps: Keywords - SEO is completely the game of keywords. One should first think carefully about the keywords that are properly and exactly defined and associate with their products and services to make SEO more effective. Think about the keywords which people generally look for on search engines and keywords related to your business industry. Google Adwords tool can be used to see how competitive a particular keyword is based on that if the keyword is competitive enough, then choose the long keyword since long keywords are comparatively less competitive. Meta Tags - When you search for a keyword on a search engine, you find the same key...

SEO Tools used by eCommerce SEO Experts: Search Engine Optimization is a long-term, continuous, and little technical process. Various free and paid tools can be used to make SEO activity easier, faster, and simpler. One can make SEO more effective while saving a lot of time and effort just by using these tools. Use these tools and become a highly-profitable eCommerce SEO expert on your own. Keyword Planner Tool: The first thing to do is to establish your marketing goals and then Search for the keywords with which your target market searches for through Google Adwords Keywords Planner Tool. Competitive Research Tool: Look for the keywords your competitors in the market are using and how much competition is available on particular keywords. Google Adwords Keywords Planner tool will also show you the type of competition, either medium or high on a particular keyword. PPC Tool: Run paid ads on highly competitive keywords since it will take much time to come up through an organic search. P...