Email Marketing 101- Five Tips To Get Started
So your business has decided to take the plunge and try out email marketing, but you're not quite sure where to start. I'm assuming you already have a list of your customers ready to go, so if not, you probably want to get on that before reading any further. But…How do you make the most out of email marketing ? Find the Best Email Provider: Sign up for an account with an email newsletter service, such as MailChimp or ConstantContact. Both services offer analytics so you can track how many people are on your list, who subscribes (or unsubscribes), how many opens you get, and how many people click your links. Importance of Visuals: Have a design template (or three) that allows for a mixture of photos and copy. After all, you want to see the product (or depiction of service) that you're shopping for, don't you? Telling someone about a beautiful bouquet that your company is now offering isn't the same as showing them. Remember, in grade school, your class did "Sh...