What is Retargeting?
When marketing online to a potential consumer, there are two routes you can go. You can segment your market based on the information they have volunteered about themselves or segment based on behavior. The Latter is Called Retargeting. This process involves tagging your computer with pixels (aka “cookies”) after you’ve visited a website. This tracking pixel follows you around on the Internet and triggers ads based on your previous browsing history. Here is an example of both. If you looked at my Facebook profile, you would see that I’m 28 years old, I graduated from Stetson in ’08, I have been in a relationship for over a year, and roller derby is the only sport I seem to watch. I also love cooking healthy food from scratch, and I only like punk music. Now let’s take a look at my computer history. Last night, I listened to a great playlist of female blues singers from the 1930s while looking up recipes on Saveur. I didn’t end up cooking last night, however. Instead, I looked up Vi...