Why Does Your Business Need To Be On So Many Directories?
The importance of adding your business to as many relevant local directories as possible, regardless of your business model. The inevitable questions posed after understanding the rankings factors are: what is the benefit to my business? what if I don’t go after a local business? why do I need to be on so many directories that I may never gain a direct sale from? To answer these questions, an understanding of the importance of local optimization is key. Having your information located in as many relevant locations has several benefits to your site and business in general. This is “free” Real Estate. Having your business listed in as many relevant places as possible will guarantee that no matter where a potential customer chooses to search or have their traffic driven to off of paid or organic search engine searches, your business will be there. “Free” is in quotes because it does take time to claim/optimize these listings. Links To Your Site. Many directories, especially th...