Why Does Your Business Need To Be On So Many Directories?

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The importance of adding your business to as many relevant local directories as possible, regardless of your business model.

The inevitable questions posed after understanding the rankings factors are: 
  • what is the benefit to my business? 
  • what if I don’t go after a local business?
  • why do I need to be on so many directories that I may never gain a direct sale from?
To answer these questions, an understanding of the importance of local optimization is key. Having your information located in as many relevant locations has several benefits to your site and business in general.

Why Does Your Business Need To Be On So Many Directories?

This is “free” Real Estate.

Having your business listed in as many relevant places as possible will guarantee that no matter where a potential customer chooses to search or have their traffic driven to off of paid or organic search engine searches, your business will be there. “Free” is in quotes because it does take time to claim/optimize these listings.

Links To Your Site.

Many directories, especially those that may not provide a direct traffic benefit, provide a link back to your site. Although some of these may have a “no-follow” tag, these can still be counted to your benefit.

Increase To Your Google Places (Google + Local) Rankings.

Google routinely crawls all of these directories. The more times they see your business information, and the more times it is the same information that you have provided them, the more “votes” you have for your business.

Prevention of Potential Hijacking.

Spammers frequently “claim” many of these listings that are not associated with their business and change the information to drive themselves traffic instead. Gaining control of this information prevents possible hijackers from grabbing these listings.

Putting Your Business Information in Your Control.

If these directories are going to use your business information to drive traffic and ad sales on their site, wouldn’t you want to control this information? You could request to have the listings removed, but the four benefits above will be reduced if you remove these listings. If your business information (address, name, phone number, website) ever changes, you will be able to go in and update it yourself quickly and efficiently.

Even if your business doesn’t receive sales from local search, or your geographic reach is beyond your city, these benefits should convince you of the importance of local optimization.

To know more about local SEO get in touch with eSage IT - Digital Marketing Agency

Image Source - Search Engine Journal

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