Rules of Engagement: Social Media

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Before you even post that first tweet, it's important to create set rules for engaging in social media:

Rules of Engagement: Social Media

Creating A Voice - 

When setting a voice for your posts, keep your company image and your target audience in mind. For example, if you're a very traditional corporate business, you probably want to use a proper voice in your social media posts. If you're a trendy fashion label popular with teens, you probably want to use more of a fun, edgy voice with slang that will appeal to young fashionistas. Regardless of the voice you choose, be consistent throughout all of your social media posts.

Setting Rules For Engagement - 

Setting rules for engaging in social media conversations is also extremely important. You should set guidelines for making regular posts, including acceptable topics, "who" your posts should appear from, and how frequently you plan to post. Keep what you hope to gain from social media in mind when creating every post to ensure a campaign that delivers.

Engagement Rules For Negative Comments - 

Another consideration is setting rules for conversations that may not exactly be going your way. For example, what if someone tweets that they had a terrible experience with your customer service department? How would you respond? Whether you politely ask them to call you directly so you can take care of the issue, or you openly apologize and admit that you've already resolved the problem, you'll know exactly what to post before a negative comment even appears if you have predetermined engagement rules for these scenarios.

If you keep these simple guidelines in mind when creating your social media marketing plan, you'll find it's easy to stick to your plan, and you will quickly see the results you hope to achieve.

eSage IT is a Marketing specializes in internet, email, and social media marketing. If you would like us to help with your future or existing social media plans visit us at www.esagedigital.com.

Image Source - Search Engine Journal

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