How To Leverage YouTube To Get More Users For Your Business?

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Most people doing social media marketing for their business still think it's mainly about the networking media like Facebook and Instagram.

Leverage YouTube To Get More Users

However, they know YouTube as a prominent channel but still don't know how big and powerful YouTube gets to help you with online marketing.

As per the latest stats, YouTube is positioned as the most visited media platform globally and has over 2 billion users. That's the biggest ever for any Video Streaming or OTT platform. In addition, YouTube gets over 1 billion hours of video views, which is more than the views on top social channels in the segment like Facebook and Netflix combined.

With over 30 million users logging into YouTube every 24 hours, it is a big and vast affair. The growing popularity of YouTube can be ascertained because more than 62% of businesses are now on the platform with a channel promoting their products and services.

The obvious reason is video converts better than any form of media or format of content. Digital audiences are increasingly moving towards video media to grab a daily dose of information and entertainment. And this engagement is growing by the day as more people are getting access to high-speed internet and smartphones and, of course, getting evolved with their choice of communication.

YouTube, by all means, is a great platform to boost the visibility of your brand and connect with target audiences through dynamic video content.

So, what are the ideal practices that you should adopt to leverage the potential of YouTube to garner more audience attention and engagement value as you promote your business on the platform? Let's find out:

Publish Your Content Regularly

To be able to get the most value from YouTube, you need to publish content regularly. This is what most popular and successful channels do, and that's what keeps them up high on category searches and gets them better exposure and connectivity with the audience networks.

Also, as your target viewers get to see you more often and receive more frequent content updates from you, they are more likely to stick to your channel than any of your competitors.

Work on Smart Content Ideas

There's a lot you can do to get your YouTube content in the public limelight. But, first, you need to brainstorm and come up with unique ideas and smart ways to create fabulous content for your audiences, and you can do this by curating original content with interesting and witty ideas.

If you are already working on other channels like Facebook, you can repurpose your already posted content into videos or reduce your webinars into a series of short topic-based videos. You can even post client interviews, candid team talks, or create behind-the-scene videos to get your audiences to know you closely and connect with you better.

Description Matters

The description of your video is essential from the perspective of letting your users know what it is about and as a feed for search engines to get you higher on searches for those queries.


You should be adding relevant keywords and appoint what the video is about and how it would be offering value to the viewers. Keep it short and crisp and make it informative. Don't forget to attach a link to your company's website or business profile to help the interested users easily connect with you by dropping onto your page.

Titles Get You Clicks

It's the title of your video that would catch your audiences' attention and create the first impression of your video. So, it is essential to make it a lot attractive, promising, and expressive. It should be telling them what's inside in the least words in an attention-grabbing way.

Also, your video title should have keywords to get the attention of search engines and prove you relevant and essential in the proposed topic to get you higher positions and better visibility on YouTube searches.

Pick The Right Category and Tags

At the time you upload a video on YouTube, you see different categories to select from. So pick the one that best represents the theme of the video and support the idea of communication. This will get you to be easily searched by your audiences.

Here, you also need to choose the right tags for the video that best align with the content and the idea of the media asset. While you do keyword tagging, try to think of tags that your users might be searching for while looking for a video similar to yours. This will help you with the right tagging and get you a better reach for your video.

Include Call-to-actions

This is one of the important practices to get your viewers to respond to you in an intended manner. For example, you can include different CTAs and action events within your video asking your users to buy your services, try a product demo, request a callback, subscribe to your channel, or share the content with more people.


With these call-to-actions, you give your viewers the direction and persuade them to act in a certain way to serve your purpose behind the effort. This gets you the chance to validate the idea of communication with something more direct and real that converts into actual value for you driven by that action event.

Use Annotations and Subtitles

Using annotations and subtitles is a great value-addition to videos as these make your video content easy to comprehend for the viewers having no or minimal access to sound. Also, as you use annotations, you get to prompt important events and highlight actionable pointers to make the communication more effective and valuable.

The thought of adding subtitles is constructive for deaf users. It can be done easily with the help of freely available tools that allow you to implement subtitle text to your video. You need to be observant while choosing fonts and placement timing and avoid going overboard or unreasonable with your attempt.

Endnote

YouTube is a great platform for businesses to leverage video marketing and promotions. Make use of these practices by going with a vigilant approach and responding to trends, and you will be able to achieve the most value through it.

If you would like to consult experts from the field or go for professional YouTube SEO Services, you can get help from experts at ESage Digital.

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